Standing out amongst a sea of same in the freezer aisle is no small feat. And when Dole was ready to launch their new frozen treat, we knew the insight was simple: boring is a choice, but so is interesting. Their audience was looking to discover something new, something novel, something unique.

Enter Dole Whip. It's creamy, but not ice cream. Indulgent, but not heavy. A totally new, delightfully unexpected frozen treat whipped with real fruit for a bold flavor that's anything but boring. It's the opposite of playing it safe. It's anything but. Life's just too interesting to be vanilla.