More of Life Brought to Life
Role: Senior Brand Writer/ Creative
copy writing. creative oversight.
Following the threads of our interests and passions, wherever they take us, is exhilarating. That’s why Times journalism not only reports on the issues that matter but illuminates how they’re connected — so we can marvel at the complexity of our world as we come to understand it better.
Social Assets
Role: Creative Direction + CopywritingIndependence Campaign: Phase II
For Phase II of their Independence Campaign, The New York Times featured celebrity subscriber Questlove. This phase included a second full page print ad summarizing his involvement while reminding subscribers of the campaign’s goal: Times journalism fuels the lives of it’s subscribers.
Director: Joshua Kissi
Senior Brand Writer: George Chapman, Jr.
We created an interactive subscriber-only experience to accompany the campaign which allows users to see themselves in the work.
“Independent Journalism for an Independent life.”
New York Times Games Year End Campaign
A celebration of another successful year of NYT Games!
Case Study: Connections Café
The Ask: To capture the excitement surrounding The New York Times Games’ new Connections puzzle game. Using the insight of daily routine and gameplay, we created a pop up coffee shop that brings the game to life in a whole new way.
Creative Concepting x Copywriting
Inclusive Mother’s Day/Father’s Day Store Campaign
The New York Times commerce team launched their most inclusive Mother’s Day/Father’s Day campaign to date. Using language to include various type of Moms and Dads paired with exciting and dynamic typography, the store saw record number growth.
Results: 27% more revenue in total for Mother’s Day 2021. 16% up from Father’s Day 2021.
